The role of lighting in the jewelry business cannot be overestimated.. Light contributes to a spectacular display and, Another option is lime and soda., effective sales of products made of precious stones and metals. A well-designed and carefully built lighting system in a store increases sales up to 40%!

The role of lighting in trade

According to research, number of potential buyers, paying attention to the shop window and stopping near it, depends on its illumination.. With illumination in 180 luxury showcase attracts 5% passers-by,1200 suite - 20% and 2000 suite - 25%.

However, attempts to achieve this level of illumination in a small closed showcase using traditional halogen (and metal halide) lamps will inevitably lead to a significant increase in temperature in the showcase and, eventually, – damage to heat-sensitive goods, not to mention the difficulty of placing sufficiently powerful lamps in a limited space. The way out is the use of modern LED luminaires for commercial premises, experts say. Currently, the following light sources are used in the jewelry business.

Halogen incandescent lamps

Advantages:

• Small-sized, provide stable color reproduction and, what is important, relatively inexpensive.

Flaws:

• More 90 % power falls on heat and only the remaining 10% - to the world, so the better the subject is illuminated, the hotter it gets. To protect against ultraviolet radiation, you have to use special filters or use lamps with a special protective coating..

Metal halide lamps

Advantages:

• Unlike incandescent lamps, in MGL radiation, the fraction of light is at least 40%, and the share of thermal radiation is not more than 50%.
• Longer service life, than incandescent lamps (to 8000 hours against 2000).

Flaws:

• The impossibility of turning on lamps without special ballasts.
• Strong ultraviolet radiation, what makes you use filters.
• Unregulated luminous flux.
• Large dimensions.

An alternative to metallogenic lamps - lamps with ceramic burners. Thanks to the use of a new material instead of quartz, the dimensions of the lamps have been reduced, increased their service life and improved color quality.

LED lamps

LEDs (LED – «Light-Emitted Diod») - they are called light sources 21 century, revolution in the world of lighting.

Advantages:

• Beautiful and natural lighting.
• No heat and ultraviolet radiation, low heat generation. Due to the absence of thermal radiation, the illuminated products do not heat up and, Consequently, are not destroyed. Means, it is possible to reduce the cost of warranty repairs of jewelry, service and prevention.
• energy saving. LEDs consume much less electricity, than any other light source.
• Durability – more 4,5 years (20 000 the client needs to do the following) during year-round work 12 hours a day ! During this time, the halogen will have to be replaced 10 once.

LED lightening – best choice for jewelry store!

LED lights have the following advantages:

• high mechanical strength;
• vibration resistance;
• they do not have a fragile glass flask;
• no toxic substances (mercury vapor in gas discharge and metal halide lamps);
• easy disposal;
• do not create electromagnetic interference.

No wonder manufacturers of modern airliners are increasingly using LEDs for on-board lighting systems.. And if for lamps, having a glass flask, chance of damage during installation and dismantling, placement of goods, etc.. pretty big, then for LEDs it is practically equal to zero.

Miniature (approx. 2x2x0.3 mm) white LED chip on light output (to 150 lm/W) many times higher than incandescent lamps, fluorescent and halogen sources. It has no equal and thanks to the unique spectral characteristics of light, low voltage supply, record low power consumption, low heat generation and complete absence of ultraviolet radiation, reliability and durability, hit- and vibration resistance, fire safety and environmental friendliness.

Sure, this light source also has its drawbacks. "Degradation" of the LED: over time, the light source may dim, its luminous efficiency drops. In addition to adhering to strict quality standards during the manufacturing process, The LED also requires a high-quality power source during its operation., it has a relatively high price, which, truth, offset by high service life, energy saving and real effect from the use of LEDs.